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Chris Legaspi
Feb 102 min read
Transforming the Marketing Mindset: Reflections on the AIM CMO Leadership Development Program
CMO Program @AIM: VUCA tools, faculty wisdom. Redefined marketing, fueled leadership for dynamic future.
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Chris Legaspi
Sep 18, 20232 min read
Revolutionizing Hotel Marketing: Autonomy, Mastery, and Purpose
Marketing associates in hotels are key architects, shaping the brand's narrative and aligning efforts with the overarching vision.
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Chris Legaspi
Sep 18, 20232 min read
Decoding the Appeal of Authenticity: The New Paradigm in Branded Content
In the age of ad-blockers, genuine brand stories trump salesy pitches. Authenticity is key: be real, relevant, engaging & shareable.
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Chris Legaspi
Sep 17, 20233 min read
The Unassailable Power of Content Marketing in Propelling Business Success
Explore content marketing's pivotal role in 2023, from engaging blogs & videos to its impact on brand growth in the digital commerce era.
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Chris Legaspi
Sep 17, 20233 min read
Navigating the Avalanche: The Art of Crafting Engaging Email Marketing Campaigns
Unlocking Email Marketing Success: Standing Out in a Saturated Inbox.
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Chris Legaspi
Sep 17, 20233 min read
The Myth of 'One-Size-Fits-All': A Deep Dive into a Common Marketing Misconception
APAC 2023: Debunking 'One-Size-Fits-All' in Diverse Marketing Landscapes.
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Chris Legaspi
Sep 17, 20232 min read
The Future of Hotel Marketing: A Symbiosis with Artificial Intelligence
AI in hotel marketing isn't a menace but a milestone, enhancing human creativity. It's a blend of tech and ingenuity, not a threat.
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